Accurate rainfall measurements are invaluable to growers. That’s why our Rainfall product is such a cornerstone of Morning Farm Report, the online delivery infrastructure for all of our products. When we release Morning Farm Report in early 2015, we’re confident that growers will benefit from Rainfall and all the other data we provide. There are many companies out there that provide rainfall measurements, so what makes ours any different? Well, we’re a team of big data scientists, so we decided to go a bit bigger with our rainfall visualizations.
Over the next few weeks, we will be making a series of new products announcements all leading up to the launch of Morning Farm Report in early 2015. Before that begins, we wanted to share our views on data privacy.
We here at Morning Farm Report and Agrible, Inc. (the parent company of Ag Informatics) are always thinking about Big Agricultural Data and helping growers and agricultural businesses in everything they do. We know that feeding the world is going to be a tough challenge, and we want to help you the way we know how – with clear, concise, unbiased agronomic science and predictive analytics.
Elevation data plays a crucial role in the work we do here at Ag-Informatics. One dataset that we often turn to is the Shuttle Radar Topography Mission (SRTM) digital elevation model (DEM). Some background on the mission:
SRTM flew aboard the Space Shuttle Endeavour in February 2000, mapping Earth’s topography between 56 degrees south and 60 degrees north of the equator.
Here at Ag-Informatics, we spend a lot of time thinking about soil. Soil is a crucial component in many of our products and analyses. Obviously soil characteristics are important for assessing the quality of a field and potential crop yields. However, there are numerous other applications as well, especially when combined with our weather products such as trafficability analysis. As a grower with this information, you will know when it’s appropriate to drive through your field based on a combination of environmental variables and the properties of the specific soils in your field. More on this and other soil topics to come, but for now let’s explore the soil data itself.
A few days ago we talked about weather and Micro-Agronomy, now we are going to look at a bigger scale.
Besides knowing how local weather affects their own yields, growers also want information that will help them optimally market their crop. For this we need to know how weather is affecting crops across the entire Corn-Belt, not just in our backyards. Is there predictive weather information that can help? Is it possible to correlate historic temperature or precipitation data with crop prices in a way that would help us know, perhaps a few weeks ahead, if crop prices are likely to go up or down? Of course we know that there are other factors besides weather that impact crop prices, such as foreign production, international demand, support prices, just to name a few. However, weather is the predominant factor affecting total US grain production which drives crop prices. So, it would therefore be of interest for us to know how seasonal weather variations might affect total corn or soybean production. Much controversy has been made of late regarding changes in the earth’s ambient surface temperature, so let’s start there. USDA yield data and weather data from the Midwest Regional Climate Center (MRCC) over the last 50 years or so have provided some insights. Here is what the data tells us.