agriculture

4 Reasons to Use Agrible's Retailer Services

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With a myriad of different technologies, apps, and devices available, the ag industry is constantly looking for easy access to quick, one-stop-shop connections or locations to perform all functions for their operation.The good news is that we can give your agricultural community the insights, services, and connections it needs to make decisions easy and sustainable, and your operations seamless. At Agrible, our passion for the ag industry is deeply rooted in helping our customers bridge together parts of this larger agricultural community through our platform. Not only is this connection important to us, it’s something we continue to do well.

Want to know more? Here are 4 reasons you should start using Agrible:

Real-Time Insights

Real-time agronomy is the most efficient and profitable approach to growing sustainable crops on the farm. Our platform marries the latest sustainability metrics with predictive analytics and real-time agronomy into products and service recommendations. In addition, our early alert systems for nutrient and disease management helps in this larger commitment to ensure the global sustainability of agriculture. These real-time insights empower you to make real-time sustainable decisions.

Local Agronomic Knowledge and Expertise

It’s no secret that we have several growers and agronomists on staff. Why? Because, doing so enables Agrible to remain on the forefront of ag technology. Agriculture is at the heart of what we do, so it’s important that we’re providing you with cutting-edge software that simplifies your job.

Next Generation Communication

We work in an industry that requires instant access to information, and one of our top priorities is connecting our customers to the information and insights they need. With Agrible, you will enjoy seamless communication with your customers to schedule and complete full agronomic services. Looking to drive action sales digitally? Our two-way customer interaction and messaging system can help with that.

Return on Investment

Cultivating customer relationships is the foundation of making a solid business investment. Our suite of services is here to help you build those relationships, enhance future recommendations and services, and ultimately, help you protect your customers’ investment. With Agrible, all agronomic services are scheduled, processed, and displayed for you and your customers, so you can easily review their cost of production and returns on investments for the products and services you are recommending.

 

Looking for the insight to decide? Visit our Ag Retailer Product Page to join our evolution of agriculture.

Precise Rainfall Measurements

Precise Rainfall Measurements

Accurate rainfall measurements are invaluable to growers. That’s why our Rainfall product is such a cornerstone of Morning Farm Report, the online delivery infrastructure for all of our products. When we release Morning Farm Report in early 2015, we’re confident that growers will benefit from Rainfall and all the other data we provide. There are many companies out there that provide rainfall measurements, so what makes ours any different? Well, we’re a team of big data scientists, so we decided to go a bit bigger with our rainfall visualizations.

Big Data and Privacy at Morning Farm Report

Big Data and Privacy at Morning Farm Report

Over the next few weeks, we will be making a series of new products announcements all leading up to the launch of Morning Farm Report in early 2015. Before that begins, we wanted to share our views on data privacy.

We here at Morning Farm Report and Agrible, Inc. (the parent company of Ag Informatics) are always thinking about Big Agricultural Data and helping growers and agricultural businesses in everything they do. We know that feeding the world is going to be a tough challenge, and we want to help you the way we know how – with clear, concise, unbiased agronomic science and predictive analytics.

Global 30 Meter SRTM Elevation Data Release

Global 30 Meter SRTM Elevation Data Release

Elevation data plays a crucial role in the work we do here at Ag-Informatics. One dataset that we often turn to is the Shuttle Radar Topography Mission (SRTM) digital elevation model (DEM). Some background on the mission:

SRTM flew aboard the Space Shuttle Endeavour in February 2000, mapping Earth’s topography between 56 degrees south and 60 degrees north of the equator.

Research Park Big Data Summit 2014

Research Park Big Data Summit 2014

The Big Data Summit at the Research Park, University of Illinois Urbana-Champaign, is next Wednesday, Nov. 5, and two or our founders are on panels. 

Chris Harbourt will be speaking about “Big Data in Agriculture” from 2:20-3:20pm in the Alma Mater room. Paul Miller will be discussing how “Weather Drives Our Economy” from 3:25-4:25pm in the Innovation room.

Volcanic Ash and Agriculture

Volcanic Ash and Agriculture

Over 500 active volcanoes have been noted in history, with approximately 20 currently being active on the earth’s surface today. North America is the third most active region behind Indonesia and Japan in the number of currently active volcanoes, with more than 50 eruptions recorded in the last four centuries. While not all these volcanoes are visibly violent, the more dramatic eruptions, the ones we most often see photos of, are those spewing ash many miles into the atmosphere. Is there reason to be concerned about volcanic activity in North America? Might they affect our weather and crop production? How about volcanoes in the southern hemisphere or those along the western Pacific rim? What effects do volcanoes have on our weather patterns? To answer these questions we must understand how volcanic ash is created and how its constituent elements affect the environment.

Weather Variability and Micro-Agronomy

Weather Variability and Micro-Agronomy

It is human nature to find ourselves wishing for a kind of weather other than what we are currently experiencing. Too hot, too cold, too wet, too dry….we all want to live in Camelot where it rains only at night, winter is forbidden till December, and spring starts precisely on the 21st of March. But while weather variability is inevitable, every farmer has two real interests in the weather: how it affects their own yields (Micro-Agronomy) and how it can affect their crop marketing decisions by impacting total U.S. harvest numbers (Macro-Agronomy).

While we all have some idea about how weather affects crops locally, it’s no longer enough to follow Growing Degree Days (GDD) and rainfall and assume we have done our part. In order to achieve ‘optimal’ response to nutrient applications, we have to know what’s happening in the soil, and how plants are responding to temperature, rainfall, humidity, and wind. In order to continue farming in a competitive environment growers need to know how they can take advantage of those changes in the weather. 

The Field API

The Field API

A few weeks ago, we began the testing phase of Morning Farm Report, which is our new platform for showcasing all of our products. One of the key features of Morning Farm Report is our Field Intel API, which gives access to the primary data that we use in all of our calculations and models.

The Field Intel API not only powers our own products, but is also available to use to build your own data-driven applications. Data provided is spatially correct for scientific usage in any agronomic calculation at the agricultural field scale, and includes information on rainfall, temperature, and Growing Degree Days (using the 86/50 method). 

All About Morning Farm Report

All About Morning Farm Report

Morning Farm Report is the delivery platform for our data products. We offer many different products that growers can use to make data-driven decisions. The first is Rainfall, which is field specific, real time, and can be used to make simple planning decisions based on rainfall. Did it rain too much for in general for planting?

We also offer Field Intel, which is a data science-based product. We use crop models to aggregate weather data into growth stage related bins.  Forecasts through historical data are available at an ag-field scale.