Grower of the Month - Nicole Goad


This month we meet one of our own: Nicole Goad, Sales Account Manager at Agrible. Nikki grew up in Chariton County, Missouri, where her father worked on a 3,500 acre farm of corn and soybeans since 1989. On the farm were also black Angus cows, and Nikki showed cattle throughout her childhood. 

Growing up, Nikki was very involved in 4-H and FFA, and during her time at Northwest Missouri State University she was a part of the Ag Honors Society (Alpha Tau Alpha), and worked for the University farms. She graduated with a degree in Ag Business. 

After graduating, Nikki worked as a recruiter in the admissions office at Northwest Missouri State, until later transitioning into equipment sales with Derr equipment. She also sold channel seed and crop scouted for three years for Agrivision in Salisbury, Missouri. 

When Nikki found out her and her husband were expecting their first child, she realized that she could no longer work on equipment, and transitioned into Ag Data:

“It’s crazy how big [Ag Data] has gotten in such a short amount of time,” she said.

With Ag Data flooding the marketplace in areas such as predictive analytics, weather analytics, and so forth, Nikki wanted to get involved with a company that had a straightforward agenda. 

“Agrible's number one priority is helping growers make their operations more efficient,” she explained. 

Though Nikki no longer lives on the farm, she continues to work very closely with growers day-to -day, introducing them to Morning Farm Report and the benefits the tools can bring to their operations. She described how it can sometimes be challenging to introduce a new company into the ag sector, but that accuracy and efficiency are what ultimately bring growers around. 

A few of the features within Morning Farm Report that Nikki has seen as being the most beneficial for growers are Tractor Time and Advanced Nutrient Engine:

“The biggest cost of production is fertilizer and chemicals. When [growers] can see something that is monitoring the use and uptake based on weather, that is very valuable.”

When it comes to efficiency, Nikki believes that Tractor Time is extremely useful in prioritizing which fields to work first:

“You can see where you can work and where you can’t; it’s a time saver, even for those whose shops are close to their fields.”