Field Intel

In a previous post, we described our Rainfall product and all of the ways it can help growers, including the big data view, which lets you compare how the rainfall on your fields compares to other fields across the country. Rainfall provides invaluable information, but there are many other weather variables that contribute to crop growth. That is why we created Field Intel as part of Morning Farm Report: so you know exactly how the weather is affecting your fields.

We all know that we are in Mother Nature's hands when trying to grow crops and make a living in agriculture. But that means that we need to understand the influence of the weather more than ever before. With weather becoming more variable, understanding its effects on agricultural businesses is critical to decision making. Our Field Intel product integrates the best yield and weather science, in addition to our own common-sense-driven approaches, to provide a product that is tailored to your fields. Get a team of PhD scientists and agronomists working just for you by purchasing Field Intel.  

Field Intel starts with everything that makes Rainfall great, then adds temperature data, growing degree days (GDD), and weather forecasting. Included is a weekly email report that adds a number of index and comparison measures, as well as calculations of similar year weather based on our historical, field-level data. Field Intel expands on Rainfall's 30-day historical view and gives access to our entire historical record since 2002. This puts the influence of weather into context like never before. Whether this year is shaping up to be as good as 2014 or as challenging as 2012, Field Intel provides the information needed to make the best decisions.  

On top of all if that, we provide Critical Period, which is based on local planting trends for each of your fields. We identify pre-planting data trends and post-planting data relevant to critical periods for corn, including emergence (VE), and growth development through tasseling (V1-VT), silking, pollination, and grain fill (R1-R6). For soybeans, we calculate similar critical periods based on growth stages, including pre-planting, emergence (VE), VC, V1-V(n), flowering, pod, seed, and maturity (R1-R8). If you want to track rainfall since application of side-dressed N or after a particular herbicide that might be sensitive to temperature for the week after application, Field Intel can track it easily. Many other crops are coming soon.  

Finally, Field Intel includes a Morning Farm Index, which combines a number of weather factors like our Critical Period values to show where each of your fields stand across the entire US market. With Morning Farm Index , you can easily determine if your fields are performing better than normal. It's like your very own stock ticker for your farm. Based on our science and your knowledge of your farm, you can know whether to expect a bumper crop or if you should be cautious in the market. 

We haven't even discussed the unique big data views we have for you with Field Intel - more on that coming soon!